Some of the best people working in football didn’t even start in football. We’ve had guests come on the podcast from completely outside the industry people who didn’t grow up in the game, didn’t study it, & didn't even play it. But they could execute results Football today isn’t just a sport. It’s a global, multi-billion-pound business that needs marketers, strategists, analysts, operators and leaders. The game evolved. The opportunities evolved too.
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