Chaos Erupts at Swatch Stores as Customers Line Up for Newest Collection
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YouTubeTODAY
Chaos Erupts at Swatch Stores as Customers Line Up for Newest Collection
The "Royal Pop Collection," a collaboration between Audemars Piguet and Swatch, was released on Saturday, ranging in price from $400 to $420 a pop. But surging crowds prompted last-minute closures at multiple stores over safety concerns.
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Swatch Collections
Swatch & Audemars Piguet launched the Royal Pop and it’s a Pocket watch! #AudemarsPiguet #Swatch #RoyalPop #RoyalOak #Watches
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Swatch & Audemars Piguet launched the Royal Pop and it’s a Pocket watch! #AudemarsPiguet #Swatch #RoyalPop #RoyalOak #Watches
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Swatch x AP frenzy: Genius marketing or luxury branding risk?
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Chaos erupts at Swatch stores worldwide for watch collab with Audemars Piguet
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Très attendu à Lyon, l’événement de lancement de la collaboration entre les horlogers Swatch et Audemars Piguet a finalement été annulé après une nuit marquée par des tensions autour de l’enseigne rue de la République où des centaines de personnes s’étaient réunies. #ebrainfo #sinformersurtiktok #swatch #audemarspiguet #lyon
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First look at the Swatch X Audemars Piguet Royal Pop watches in Huit Blanc and OTG ROZ. #swatch #ap #audemarspiguet #royalpip #watvh
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After queuing for days to get their hands on the new Audemars Piguet-Swatch collaboration, fans on Saturday finally got their chance, but heaving crowds stopped some stores from opening their doors and prompted pleas for calm. Bloomberg's Chris Rovzar explains.
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