Most people think the value is in the idea. Some people argue it’s in the execution. And everyone loves to flex the output. But here’s the real question… What happens when AI can execute almost anything? Write the copy. Build the funnel. Design the logo. Edit the video. Ship the “work.” If execution becomes automated… Then what becomes the rare asset? It’s not the idea. Ideas are everywhere. It’s not the output. Output is infinite now. The new value is in judgment. Taste. Strategy. Direction. Kn