The Philippines officially launched the Association of Southeast Asian Nations (ASEAN) Tourism Forum 2026 with a gong strike, under the theme ‘Navigating Our Tourism Future, Together,’ on January 28, 2026. First Lady Louise Araneta-Marcos graced the event at Mactan Shrine in Lapu-Lapu City, Cebu. Spearheaded by the Department of Tourism (DOT), led by Secretary Maria Esperanza Christina Frasco, the event unveiled five (5) major thrusts under the SAIL ASEAN (SAIL-A) brand: • Strengthening trade an
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The Philippines officially launched the Association of Southeast Asia…
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The Philippines opens the ASEAN Tourism Forum (ATF) 2026 under the theme “Navigating Our Tourism Future, Together,” marking a key milestone of its ASEAN Chairship. Bringing together ASEAN tourism ministers, the opening is graced by First Lady Louise Araneta Marcos and features cultural performances that celebrate Philippine heritage—from indigenous chants and regional folk dances to contemporary musical pieces. As one of the first major sectoral events of the Chairship, ATF 2026 places the Phili
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The Philippines opens the ASEAN Tourism Forum (ATF) 2026 under t…
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ASEAN TOURISM FORUM KICKS OFF IN CEBU WATCH: Tourism Secretary Christina Frasco, together with tourism ministers from the Association of Southeast Asian Nations (ASEAN), leads the opening ceremony of the ASEAN Tourism Forum at the historic Mactan Shrine in Lapu-Lapu City, Cebu. The forum is among the first major sectoral events under the Philippines’ chairship of the regional bloc this year. | Tristan Nodalo, newswatchplus.ph | NewsWatch Plus Philippines
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