"IT'S NOW OR NEVER" A song recorded by Elvis Presley and released as a single in 1960. The song is the best-selling single by Presley (20 million copies), and one of the best-selling singles of all time. In 1960, "It's Now or Never" was a number-one record in the U.S. for Elvis Presley, spending five weeks at number one and the UK, where it spent eight weeks at the top in 1960 and an additional week at number one in 2005 as a re-issue, and numerous other countries, selling in excess of 25 millio