Nike Returns to Familiar Strategy With Kaepernick Ad Campaign

Nike unveils new commercial featuring Colin Kaepernick despite controversy

Technologies on Instagram: "In 2018, Nike redefined “just doing it” by naming Colin Kaepernick the face of its 30th-anniversary “Dream Crazy” campaign, delivering a powerful narrative of resilience—“Believe in something. Even if it means sacrificing everything”—that polarized the globe yet drove a stunning 31% surge in online sales, added roughly $6 billion to brand value, and sparked an estimated $163 million in media exposure, ultimately earning Cannes Lions, D&AD, One Show awards, and the tit

ThE FacT FactorY on Instagram: "In 2019, Nike shook the advertising world to its core with its “Dream Crazy” campaign, starring Colin Kaepernick. The controversial ad, featuring the former NFL star known for his protest against racial injustice, ignited a storm of reactions across the globe. Bold and unapologetic, it challenged viewers to fight for what they believe in—regardless of the consequences. #nike #explore #explorepage #sports #Viral #trending #feed #EngageAndInspire #InteractiveContent