Content Pillars: What They Are & How to Use Them on Social
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your content feels scattered? this is probably why. 👇 content pillars = the WHAT content themes = the WHY Every post should fit into at least one pillar and one theme in order for your content and strategy to feel consistent and recognizable. This is key for building brand awareness and authority. Here’s what it looks like in your niche: fitness coach → pillar: nutrition, theme: education wedding photographer → pillar: client galleries, theme: trust business coach → pillar: client results, them
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