We are WAWWA and we make some of the rarest garments on the market. It’s not common that you’ll find contemporary workwear, made from the highest quality fabrics, by a team paid the real living wage 🪡 ✂️ | WAWWA Softwear Co.
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We are WAWWA and we make some of the rarest garments on the market. It’s not common that you’ll find contemporary workwear, made from the highest quality fabrics, by a team
WAWWA Softwear Co.. WAWWA Softwear Co. · Original audio. We are WAWWA and we make some of the rarest garments on the market. It’s not common that you’ll find contemporary workwear, made from the highest quality fabrics, by a team paid the real living wage 🪡 ️
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If you’ve followed WAWWA for a while you’ve probably come across the Zama Pant. It’s one of our favourites and for good reason. Known for their relaxed, wide-fit leg, they are easy to style with any outfit and quickly become an everyday wardrobe staple. Made in the UK by a team paid The Real Living Wage, you know these are a solid investment ☺️ | WAWWA Softwear Co.
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If you’ve followed WAWWA for a while you’ve probably come across the Zama Pant. It’s one of our favourites and for good reason. Known for their relaxed, wide-fit leg, they are easy to style with any outfit and quickly become an everyday wardrobe staple. Made in the UK by a team paid The Real Living Wage, you know these are a solid investment ☺️ | WAWWA Softwear Co.
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160.6K views5 months ago
Behind every WAWWA piece is a small team, dedicated to crafting gear you love! Thanks for supporting our journey – we couldn’t do it without you! | WAWWA Softwear Co.
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Behind every WAWWA piece is a small team, dedicated to crafting gear you love! Thanks for supporting our journey – we couldn’t do it without you! | WAWWA Softwear Co.
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106 viewsNov 4, 2024
A glimpse into our Manchester workshop—where ethical production meets premium craftsmanship. Every WAWWA piece is made with purpose, by people paid fairly, using materials that respect our planet. When we say ‘made in Manchester’ this is what we mean 🪡🧵 | WAWWA Softwear Co.
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A glimpse into our Manchester workshop—where ethical production meets premium craftsmanship. Every WAWWA piece is made with purpose, by people paid fairly, using materials that respect our planet. When we say ‘made in Manchester’ this is what we mean 🪡🧵 | WAWWA Softwear Co.
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76 viewsApr 3, 2025
Wawa Hoagies
Create Delicious Hoagie Creations with Herr's BOLD Sandwi-chips™ at Wawa!
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Create Delicious Hoagie Creations with Herr's BOLD Sandwi-chips™ at Wawa!
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3.3M viewsApr 3, 2023
Gotta craving? You Gotta Wawa! With freshly made hoagies, smoothies, and so much more, we've got you covered. | Wawa
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Gotta craving? You Gotta Wawa! With freshly made hoagies, smoothies, and so much more, we've got you covered. | Wawa
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This Wawa hoagie blew my mind!
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This Wawa hoagie blew my mind!
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1 month ago
If you’ve followed WAWWA for a while you’ve probably come across the Zama Pant. It’s one of our favourites and for good reason. Known for their relaxed, wide-fit leg, they are easy to style with any outfit and quickly become an everyday wardrobe staple. Made in the UK by a team paid The Real Living Wage, you know these are a solid investment ☺️ | WAWWA Softwear Co.
0:28
If you’ve followed WAWWA for a while you’ve probably come across the Zama Pant. It’s one of our favourites and for good reason. Known for their relaxed, wide-fit leg, they are easy to style with any outfit and quickly become an everyday wardrobe staple. Made in the UK by a team paid The Real Living Wage, you know these are a solid investment ☺️ | WAWWA Softwear Co.
160.6K views5 months ago
FacebookWAWWA Softwear Co.
Behind every WAWWA piece is a small team, dedicated to crafting gear you love! Thanks for supporting our journey – we couldn’t do it without you! | WAWWA Softwear Co.
0:20
Behind every WAWWA piece is a small team, dedicated to crafting gear you love! Thanks for supporting our journey – we couldn’t do it without you! | WAWWA Softwear Co.
106 viewsNov 4, 2024
FacebookWAWWA Softwear Co.
A glimpse into our Manchester workshop—where ethical production meets premium craftsmanship. Every WAWWA piece is made with purpose, by people paid fairly, using materials that respect our planet. When we say ‘made in Manchester’ this is what we mean 🪡🧵 | WAWWA Softwear Co.
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A glimpse into our Manchester workshop—where ethical production meets premium craftsmanship. Every WAWWA piece is made with purpose, by people paid fairly, using materials that respect our planet. When we say ‘made in Manchester’ this is what we mean 🪡🧵 | WAWWA Softwear Co.
76 viewsApr 3, 2025
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We’re pretty excited about the Oak Cap. It was quite the challenge to make, but honestly, it turned out great. Well worth it! It’s made with this durable, breathable organic cotton ripstop and you can wear it two colour ways since it’s reversible! Oh, and it has this detachable neck flap which comes in handy on really sunny days. The best thing is that soft peak is soft we perfected, you can just fold it up and slip it in your pocket and it will recover in shape. We’re really proud of how it tur
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We’re pretty excited about the Oak Cap. It was quite the challenge to make, but honestly, it turned out great. Well worth it! It’s made with this durable, breathable organic cotton ripstop and you can wear it two colour ways since it’s reversible! Oh, and it has this detachable neck flap which comes in handy on really sunny days. The best thing is that soft peak is soft we perfected, you can just fold it up and slip it in your pocket and it will recover in shape. We’re really proud of how it tur
52.2K viewsMay 3, 2025
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Let's talk about water resistance vs waterproofing. Our trousers use an eco-certified water-resistant barrier that's PFAS-free (no forever chemicals here). The coatings blend is approved by Bluesign, ZDHC, and GOTS - some of the strictest environmental certifications in textiles. With PFAS (forever chemicals) being banned, the reality is ALL performance wear will need maintenance now - even those expensive 'waterproof' pieces you never thought you had to top up. Our water-resistant trousers just
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Let's talk about water resistance vs waterproofing. Our trousers use an eco-certified water-resistant barrier that's PFAS-free (no forever chemicals here). The coatings blend is approved by Bluesign, ZDHC, and GOTS - some of the strictest environmental certifications in textiles. With PFAS (forever chemicals) being banned, the reality is ALL performance wear will need maintenance now - even those expensive 'waterproof' pieces you never thought you had to top up. Our water-resistant trousers just
163 viewsJan 27, 2025
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We combined two requests into one: the Studio Pants you've all been asking for, plus a water-resistant finish. They're made from 270gsm waxed ripstop and the more you wear them, the better they get. They're cleanable of course, but we want you to enjoy the patina as they age and develop character. Built with a reinforced belt, twin-needle seams, and durable heavy-weight organic materials designed to last. These trousers are tough stuff. We designed them to live a long life! | WAWWA Softwear Co.
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We combined two requests into one: the Studio Pants you've all been asking for, plus a water-resistant finish. They're made from 270gsm waxed ripstop and the more you wear them, the better they get. They're cleanable of course, but we want you to enjoy the patina as they age and develop character. Built with a reinforced belt, twin-needle seams, and durable heavy-weight organic materials designed to last. These trousers are tough stuff. We designed them to live a long life! | WAWWA Softwear Co.
120.7K views4 months ago
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Engineered in Manchester for those plans that blur into better ones. Smart meets casual. The garments dry-wax finish means water rolls right off, but your fingers stay clean. No waxy residue, no stiff fabric - just clean tech that lets you adapt. From the wide-fit Zamas to an adjustable Smock and the collapsable Gordo Cap, it's a full fit ready for whatever the city throws at you. | WAWWA Softwear Co.
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Engineered in Manchester for those plans that blur into better ones. Smart meets casual. The garments dry-wax finish means water rolls right off, but your fingers stay clean. No waxy residue, no stiff fabric - just clean tech that lets you adapt. From the wide-fit Zamas to an adjustable Smock and the collapsable Gordo Cap, it's a full fit ready for whatever the city throws at you. | WAWWA Softwear Co.
Feb 2, 2025
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When comfort meets function 🌧️ Our Hybrid Zama pants aren't your average trousers - they're crafted with innovative Hybrid/Aero fabric that gives you the water resistance of waxed cotton, minus the waxy feel. ✨ Features we love: • Water resistant breathable • Wide leg comfort and elasticated waist • Key loop and Adjustable cuffs • Made right here in Manchester Perfect for whatever your day throws at you. | WAWWA Softwear Co.
299 viewsJan 2, 2025
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When you’ve got a good thing, you stick with it. Or in our case, you make it in ripstop We’ve reimagined our classic Zama pant in Organic Ripstop Cotton, it has a lightweight techy feel and can be used for both outdoorsy and city activities. | WAWWA Softwear Co.
30.3K viewsMay 13, 2025
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Excited to finally share our new collection after months of development and testing! We’ve pushed ourselves with these designs—creating pieces that transition seamlessly from trail to town without sacrificing function or style. Every detail serves a purpose, from the reinforced bar tacks (handcrafted in our Manchester workshop) to the adjustable elements that let you personalise your fit. The organic ripstop fabric provides durability where you need it, while maintaining that relaxed WAWWA silho
41 viewsApr 26, 2025
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We’ve been working on a new collection that pushes our boundaries with innovative styles and ambitious constructions while refreshing our beloved classics. After a few months of sampling, testing, and refining, we’re excited to finally share these pieces with you. In the coming weeks, we’ll take you behind the scenes of each garment’s development process, share styling tips and explain the design decisions that make these pieces so versatile. We’ve created adaptable clothing that works in multip
29.6K viewsApr 26, 2025
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We’re convinced this top will become your go-to piece this summer and beyond. Crafted from a breathable organic cotton made right here in Manchester. Wear it loose and boxy or cinched in at the waist for with the detachable ties. We’ve tried a few ways to style it and love it with a small t-shirt underneath. When temperatures drop, we’re thinking we will be styling ours with a turtleneck! Don’t miss the pre-order discount available for the first few orders! Our team is perfecting that split hip
44.8K viewsApr 29, 2025
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Socks are amongst the most requested items at homeless shelters, which is why for every pair of our organic socks bought, we'll donate another pair to someone less fortunate. To grab a pair head over to... https://wawwaclothing.com/1plus1-socks | WAWWA Softwear Co.
106.4K viewsOct 20, 2019
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Wawa - Why They're Successful
365.4K viewsAug 2, 2023
YouTubeCompany Man
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We take trousers seriously. They need to deliver on both style and substance. Function and fit aren’t just priorities; they’re non-negotiables. That’s exactly why our Studio Pants sold out completely on their last release. Multiple pockets provide serious storage capacity, while the integrated belt ensures a perfect comfortable fit every time. Twin needle construction delivers durability that lasts, making these among the finest trousers available today. What sets them apart goes beyond performa
161.6K views10 months ago
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We think The Zama Pants are truly in a league of their own. And now they have shorts to match! Crafted from soft organic cotton canvas by a UK team earning real living wages, they feature key workwear details like reinforced seams, deep pockets, and practical key loops. The elastic waist provides comfortable flexibility, while adjustable tapered hems let you customise the fit. There’s a reason these are our most requested restock… | WAWWA Softwear Co.
33K viewsApr 20, 2025
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When @edscott puts our Zamas to the test 💪 Organic cotton built for movement. Made for activities. | WAWWA Softwear Co.
2.6M views7 months ago
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Proper trousers should age this well. These Zamas are 3 years deep, reproofed when needed, worn and washed plenty. That Hybrid Aero fabric doesn’t just keep the rain off - it develops its own character over time. Made in Manchester with organic cotton herringbone that’s built to last with durable twin needled top stitching. Keep them reproofed, wear them hard, let them fade their own way. Good gear gets better with time. | WAWWA Softwear Co.
Jan 29, 2025
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People know this jacket is worth the wait. The Nell Overshirt’s got this clean cut that works over pretty much anything. A real solid design. Comes with the option of a detachable hood so you can switch between that smart collared look and something more relaxed when the weather turns. We went a bit overboard on the pockets… double-layered chest ones to keep your phone and keys secure, side pockets for when your hands get cold, plus there’s a hidden one inside for whatever you need to stash. The
188 views7 months ago
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Our Zama Pants are designed for freedom of movement, as demonstrated by our good friend @edscott1 🤙 In stock and available for next day delivery! Go go go! 🏃🏃‍♀️ | WAWWA Softwear Co.
3M views7 months ago
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Our bestselling Bar Tack Tote is back and better than ever. This time we’ve crafted it from organic, water-resistant cotton ripstop for superior durability and weather protection. True to our commitment to continuous improvement, we’ve upgraded the snap fastenings to a robust steel finish. Heavy-duty poppers built to handle serious wear. The branding remains subtle and minimal, so this bag works just as well in low-key mode as it does when you load it up with gear using the S-Clips included! Han
189.5K views7 months ago
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Keep your's and someone elses head warm this winter. For every hat or piece of clothing bought from the 1 1 collection, we'll donate another to someone less fortunate. https://wawwaclothing.com/1plus1 | WAWWA Softwear Co.
514.6K viewsDec 3, 2019
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We’ve sold out of the Studio Crossbody three times so we had to bring it back. The curved shape and thick strap make it comfortable and flattering on everyone. It’s got two extra pockets, a small one inside and a large front pocket that opens up like a mini tote for organising your gear. Made from heavy canvas so it’ll last and comes in four colours. Don’t want to miss out again? Get on the production list and our Manchester team will make you one 🪡✂️ | WAWWA Softwear Co.
243.2K views8 months ago
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Wawa Commercial- 2017
22.6K viewsJan 13, 2018
YouTubeGlenís Hunter
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Built for everyday journeys and weekend escapes, our bags develop character with every use — built to stand the test of time. Proudly made in our Manchester workshop by workers paid the real living wage, every detail is thoughtfully considered. Reliable, functional, stylish. | WAWWA Softwear Co.
2.2K views9 months ago
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Most brands outsource all their production overseas these days. But there's something special about keeping manufacturing local. Our team cuts, sews and finishes our pieces in our Manchester workshop - from trousers to bags, smocks to hats. It matters because it means maintaining skilled jobs, proper wages, and quality you can control. Manchester built its name on making clothes (they literally called it Cottonopolis). We reckon that's worth protecting. This isn't just about nostalgia - it's abo
278 viewsJan 19, 2025
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Gift-giving has never been easier with our Duffle Travel Set. Thoughtfully handcrafted for durability and exceptional quality, these accessories are designed to impress. Whether used together as a cohesive set or individually as versatile pieces, they’re sure to make a lasting impression and turn them into your biggest fan. | WAWWA Softwear Co.
54.6K views6 months ago
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Here's how we've been styling our latest drop. Available to pre-order now! | WAWWA Softwear Co.
123 views6 months ago
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This was quite a design challenge! It’s taken quite some time to get it right but we’re pretty sure we nailed it. Don’t miss out on our new UK made Jersey collection. It’s on pre-order now! | WAWWA Softwear Co.
203.7K views11 months ago
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