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In the 1950s, Instant PET Milk’s ad campaigns were bold, branding their powdered milk as a “miracle milk product.” Sounds like hyperbole now, but back then it was considered quite advanced. By calling their product a “miracle,” PET Milk capitalized on the era’s enthusiasm for modernity, suggesting that their powdered milk wasn’t just a convenient alternative to fresh milk but a superior choice for the contemporary household. This was a time when the concept of powdered milk itself was revolution
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