Holiday Traditions 101: Where Do All Those Mall Santas Come From?
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Mall Santas were at their most popular in the 1970s and 1980s, during the height of the indoor shopping mall era. Suburban growth, longer holiday hours, and instant photo booths made visiting Santa a built-in December ritual. Kids lined up, parents snapped pictures, and malls turned the experience into a seasonal event. By the eighties, the mall Santa was a permanent piece of American Christmas culture—familiar, expected, and everywhere. Follow @lonestarbeer a holiday tradition! (Footage sourced
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