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In 2011, Specsavers released a TV advert as part of its long-running “Should’ve gone to Specsavers” campaign. The commercial featured chef Gordon Ramsay and followed a man who misidentified a busy kitchen as a sauna, leading to an awkward situation. The ad was made by Specsavers’ in-house creative team, produced by Rattling Stick, and directed by Daniel Kleinman, ending with the campaign’s signature line. @specsavers #Specsavers #AdvertisingIndustry #CreativeAds #MarketingPage #e4m | exchange4me
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