The election is leading to a return of personal lobbying by CEOs, hoping to develop ties with the new administration. Cook developed a playbook for engaging with Trump.

A new report suggests that CEOs of other US companies plan to copy Tim Cook’s Trump strategy in order to lobby the incoming administration. The report suggests that Cook developed the world’s simplest approach to interacting with Trump, noting that the strategy paid off for Apple …

Some of the biggest tech leaders seem keen on taking the flattery route. Trump has claimed that Google CEO Sundar Pichai reached out to tell him about his trending Google searches and that Meta CEO Mark Zuckerberg had called him “a lot” to pledge his support and praise his reaction to an attempt to assassinate him.

Their personal relationship has not always helped "Tim Apple", but Tim Cook has been more successful in working with Trump than most.

In the complicated world where US politics and business intersect, Apple CEO Tim Cook has managed to forge a unique and influential relationship with President-elect Donald Trump.

Apple CEO Tim Cook and more than 20 other chief execs met China’s premier today to discuss potential trade disruption once Trump takes office in January. However, the report makes it sound like the meeting didn’t achieve much, with some saying it felt scripted and didn’t discuss specific plans …

Apple CEO Tim Cook has returned to China for discussions with premier Li Qiang, in discussions to aid both the global supply chain and the Chinese economy.

Apple CEO Tim Cook visits China for the third time this year to discuss supply chain and trade issues amid Trump's proposed tariffs.

CEO Tim Cook was among over 20 corporate executives to join trade discussions with China's Premier Li Qiang on Monday, Bloomberg News reported. The meeting comes at a time companies globally are battling potential trade disruptions and economic uncertainty.