Pinterest’s degrees of separation, Mullet "Reviews" Chinese buffets, and Gen Z’s six-month check-ins are all going viral.

In YPulse's 2026 Personal Care and Beauty Shopping Report, we dive into why young consumers think drugstore beauty works just ...

YPulse's Back to the Movies report digs into how Gen Z is changing movie culture, from fueling YouTuber films and viral ...

A Minecraft horror movie on YouTube called “Verity” is all Gen Alpha can talk about Black Gen Z is bringing contemporary dance back on TikTok with a new dance trend Millennial and Boomer parents are ...

In YPulse's 2026 Hobbies and Passions Report, we dive into why young people welcome brands that show up in their hobbies, ...

Based on YPulse Brand Tracker ratings collected daily among 13-39-year-olds in North America (U.S. & Canada) between 12/29/2025 – 06/28/2026 Brands included in the analyses had the highest YScore+ ...

They’re becoming more comfortable with having fewer friends or not having a partner, not rejecting relationships ...

YPulse’s prediction that “everything will be social media” in 2026 is playing out as more streaming brands build social ...

Beauty creators want the brands they work with to let them write the script. At a roundtable for Glossy, college-age creators shared the frustrations of highly scripted partnerships: while some will ...

Gen Z loves the in-person shopping experience, especially the chance to browse, hang out, and explore stores IRL ...

Ash Dykes’ Congo expedition, Disney’s new witch series, and the “getting robbed but...” trend are all going viral.