Pinterest’s degrees of separation, Mullet "Reviews" Chinese buffets, and Gen Z’s six-month check-ins are all going viral.

In YPulse's 2026 Personal Care and Beauty Shopping Report, we dive into why young consumers think drugstore beauty works just ...

KPop Demon Hunters is Netflix’s new hit movie, filled with viral chart-topping songs World War III memes are flooding Gen Z’s feeds, as they use humor and satire to cope with news about global ...

YPulse's Back to the Movies report digs into how Gen Z is changing movie culture, from fueling YouTuber films and viral ...

A Minecraft horror movie on YouTube called “Verity” is all Gen Alpha can talk about Black Gen Z is bringing contemporary dance back on TikTok with a new dance trend Millennial and Boomer parents are ...

Gen Z has embraced “treat culture,” finding joy in small, intentional purchases that make each day feel special Whether an afternoon coffee or a sweet snack, Gen Z is literally treating themselves ...

In YPulse's 2026 Hobbies and Passions Report, we dive into why young people welcome brands that show up in their hobbies, ...

They’re becoming more comfortable with having fewer friends or not having a partner, not rejecting relationships ...

We asked young consumers their biggest hobbies right now, and found not only their top pastimes, but some differences between groups that brands should understand… In the last year, hobbies arguably ...

What is said in therapy, stays in therapy. Or at least, it used to be that way. Mental health topics that were originally ‘too taboo’ to discuss in public, Millennials helped normalize in a way no ...

YPulse’s prediction that “everything will be social media” in 2026 is playing out as more streaming brands build social ...

What do Gen Z and Millennials like to do for fun in an average night? Well, their top 20 activities shows they prefer anything they can do in sweatpants… Just a few years ago, we told you that ...