But the more interesting connection is how Red Hat combines open participation with the support businesses need to put that ...

Transform magazine is delighted to announce the winners of the Transform Awards North America 2026. Still the only awards ...

Building a memorable brand still takes a clear point of view, a recognisable identity and the consistency to earn trust. The ...

The strongest brands tend to be very clear about what belongs to them – and equally clear about what doesn't. They don't need ...

Unfair advantages don't last. In 2005, having a good website was one. In 2010, it was being on social. In 2015, it was a ...

Emily Kircher, partner and chief marketing officer at HLK, discusses how some of the strongest brand positioning is found by identifying something an organisation already does remarkably well and ...

Returning to the Middle East and Africa region for a 13th year, the Transform Awards MEA is delighted to reveal its list of winners once again. As always, Transform’s winners reflect the ...

Having spent 12 years at leading brand consultancy Landor, including six as global CEO and two as WPP’s chief client officer, Jane Geraghty was appointed global CEO of WPP Brand & Design earlier this ...

From supermarket shelves to TikTok's ‘dupe culture,’ leading brands are facing growing competition from products deliberately designed to evoke them. Jack Cousins investigates this phenomenon and ...

Transform magazine is proud to announce its award programme will celebrate the transformative power of rebranding and brand development in North America for a 12th consecutive year. Following on from ...

The legacy soft-drink company needed a way to stand out in the growing craft-soda market. Schweppes teamed up with agency partners JKR, Studio.One and Mischief to innovate a new platform: ‘With Time ...

The St. Regis Cap Cana Resort, which features 200 guestrooms and 36 suites, opened in April 2025 in the Dominican resort town of Punta Cana. With nine dining and bar concepts, the luxury property ...