The final observation is be prepared for crowds. More than 99,000 people visit the show, alongside its toy, infant and educational halls. And the Chinese don’t queue in the way, say, that they do in ...

West Ham United and their Official Beer Partner BrewDog have announced they have teamed up to launch Boleyn Brew, in a one-of-a-kind collaboration which sees one of the first Club beers ever made by ...

The three-day show is the only licensing event in China officially endorsed by the. China Ministry of Commerce. In future reports, we will focus on some of the exhibitors and pavilions as well as the ...

English designer, TV icon, and co-founder of Red of Dead and Hemingway Design, Wayne Hemingway MBE, will be joining the POC Conference to speak about his recent project with Girlg ...

This summer, SmileyWorld is launching a vibrant, social-first campaign filled with positivity and real emotion, aimed at supporting back-to-school shoppers and providing kids and teens a fun way to ...

UNO announced it made its UK festival debut at Boardmasters 2026 last week, teaming up with Smyths Toys Superstores to bring the UNO Beach House to one of the UK’s leading surf and music festivals.

Larkshead Licensing is excited to bring the iconic British animated series Bod to BLE for the first time this year. Reimagined for a new generation and in partnership with The Michael Cole Estate, ...

The Pinkfong Company, the global entertainment company behind Baby Shark, has announced that its Spanish-language YouTube channel, Pinkfong Español, has surpassed 20 million subscribers and 13.37 ...

Spring & Autumn Fair has announced it has re-launched Inside Retail, a year-round retail content platform designed to provide 24/7, 365-day insight into the industry, with a new fortnightly podcast ...

From wooden toys and model kits to electronic toys and board games: With 14 product groups, the Spielwarenmesse showcases the full spectrum of the international toy market. Trade visitors gain a ...

Core Europe, designed to enhance customer focus, deepen channel expertise and enable more consistent and scalable execution across the region. The model will organize Mattel’s Core Europe Commercial ...

Media-Participations’ animation production companies Ellipse Animation (The Smurfs, The Garfield Show) and Belvision (Asterix: The Mansions of the Gods, Zombillenium) have announced the extension of ...