DSP-level optimization and TrueCPM measurement helps advertisers reduce wasted spend, improve outcomes and use SSP curation ...

Stay up-to-date with all the coverage coming out of the industry's largest event of the year, from breaking news and sharp analysis, to behind-the-scenes insights. No expensive yacht required.

Getting to know your audience is a key part of advertising to them. But audience research has often been a labor- and cost-intensive project, requiring significant overheads to generate useful ...

At AWNY 2026, leaders from The Sims, Wizards of the Coast, Oreo and more discussed the power of gaming and music fandoms.

Bill Michels, chief product officer for Nielsen’s Gracenote, writes that the next stage of programmatic CTV’s evolution will ...

Agencies are terrified of disintermediation by platform automation, so they are positioning themselves as the indispensable ...

At Advertising Week New York 2026, advertising executives discussed connected TV, agentic AI, the creator economy and more.

In 2014, inside a windowless ballroom at the Westin hotel in Charlotte, North Carolina, a group of Honda dealers gathered to solve a marketing problem. The Honda Fit had just been redesigned, and the ...

Even among AI’s pioneers, there isn’t consensus on the technology’s biggest challenges, or just how profoundly it will reshape society. Against a backdrop of 114-degree Las Vegas heat, Ai4, dubbed the ...

Indian publishers are increasingly raising concerns over the concentration of power within the country’s digital advertising ecosystem, particularly as AI-powered discovery systems threaten to further ...

As preparations get underway for the 2028 Summer Games in Los Angeles, the International Olympic Committee (IOC) is embracing AI as a new operating model that spans multiple areas of its business.

The San Francisco 49ers are celebrating their 80th year in 2026 — nearly 180 years after the discovery of gold in Coloma, California, set off the Gold Rush. The NFL team was named after the fortune ...