Back over to Advertising Week news, X has also — shocker — revealed a new AI ad tool. This one is called X Lift, and it reads ...

Target is finding itself in the center of yet another social-political scandal that’s earned the ire of both the public and politicians. This one focuses on the use of a Target parking lot in New York ...

The statement continues to push back against a claim Vance made that American workers were laid off to make room for more ...

Vanity Fair recently sat down for a lengthy interview with OpenAI’s Sam Altman. It was part of the magazine’s New Establishment series and accompanied by Annie Leibovitz portraits. It’s a wide-ranging ...

Plus: Liquid Death sells its brand voice; Prada appeals to the elite with luxury events. Eli Lilly is facing criticism over its sponsorship of Vogue’s annual immersive fashion event Vogue World after ...

Public relations and communications keep changing, but some agencies keep leading the way — delivering sharp creativity, measurable results and strong client service. PR Daily is proud to announce the ...

Mac Worsham is the founder and managing principal of The Veritas Continuum. For more than a year of the pandemic, I sat in meetings about it every day, all week long. That was the right obsession — ...

We’ve got bad news. Few people in the PR industry can agree on the definitions of even basic terms, including “PR” itself. We asked the community on LinkedIn to chime in with their most mangled, ...

Roger Johnson is director of media strategy at Method Communications. According to Cision, more than 53% of journalists report being actively opposed to receiving AI-generated pitches. And according ...

We’ve seen some commentary recently about our “What Is AI Reading?” research, with some folks questioning whether our findings are skewed or misleading because of how we categorize earned media. We’re ...

Stephanie Nivinskus is principal, Ragan’s Center for AI Strategy. Reddit’s influence on AI visibility once looked almost untouchable. In April, marketing software company Profound found it accounted ...

All right, we probably should have seen this one coming. We asked on LinkedIn who communications should report to: directly to the CEO? Maybe marketing? Another C-suite title? More than 100 people ...