A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis ...
The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.
Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their ...
The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global ...
Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 ...
Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra ...
Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...
Marketers from Smirnoff, Liquid Death and Chili’s converged at AWNY to talk AI, connecting with culture and the evolving ...
Inspire Brands, which also owns Dunkin’, Baskin-Robbins, Buffalo Wild Wings, Arby’s, Jimmy John’s and Sonic, in May indicated ...
The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated ...
After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase ...
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