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Traditional traffic metrics are failing publishers as platform algorithms create unpredictable revenue swings. Leading publishers are shifting from “empty reach” to engaged audiences that deliver ...
During this week’ss Webinar, members heard highlights from the INMA report, Beyond the Dashboard: 14 Case Studies in Newsroom ...
Condé Nast is transforming its iconic brands into direct shopping destinations, Patrick Gray, executive director of commerce, ...
During this week’s Webinar, Ingrid Verschuren, executive vice-president of data intelligence and AI governance at Dow Jones, ...
By focusing on user needs, News24 in South Africa is able to deeply engage readers and glean new editorial insights that are ...
INMA is pleased to unveil the first-ever international financial and business performance benchmarking service for news media ...
During the INMA World Congress of News Media, AI was by far the most-discussed topic. Here is a look at the use cases, ...
The Product & Tech seminar at the 2025 World Congress of News Media provided a comprehensive look at how AI is disrupting the ...
Fresh off the stage of the INMA World Congress of News Media in New York, INMA’s six initiative leads sat down in a small ...
What happens when the platforms we relied on — search engines, social feeds — stop delivering? From collapsing traffic to changing audience behaviours, the rules of engagement are shifting fast. For ...
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