This growth comes at a time when attention metrics are no longer an experimental layer; they’re becoming foundational to modern advertising strategies. Sonar’s success highlights how advertisers and ...

Covatic today (June 3rd, 2025) announced the launch of the Covatic Tag, designed to empower publishers, broadcasters, and ...

The findings reveal that the Nordics are rapidly adopting pDOOH, with 32% of all campaigns in the past 12 months including ...

Trainline is Europe's leading train and coach app, with 27 million active customers worldwide. The platform enables users to ...

In today’s Digest, Judge Amit Mehta zooms in on generative AI in Google’s antitrust case, the New York Times strikes an AI ...

Adsquare, the global leader in location intelligence for programmatic advertising, today (2nd June, 2025) announces the ...

We look back at the launch of the AdTech Connect initiative and everything it has achieved so far. What’s next? AdTech ...

As advertisers increasingly require accountable reporting and flexibility to optimise omnichannel performance, Channel 4 ...

LG Ad Solutions, a leader in Connected TV (CTV) and cross-screen advertising, has announced a strategic partnership with ...

Cette stratégie s'inscrit dans le contexte du consortium européen ASAP4EU, créé et porté par OKAST, incluant Broadpeak, Titan ...

Business Insider will lay off 21% of its workforce as part of a broader restructuring strategy aimed at prioritising ...

With FAST (free ad-supported streaming TV) and AVOD (advertising video on demand) channels gaining significant traction among ...