Dana Abul has been promoted to Head of Corporate Communications at the National Bank of Bahrain (NBB), marking a new ...

Tesla's Roadster reveal shows how spectacle can generate attention, but sustaining interest until production begins in 2028 ...

Ipsita Johri Rane has joined DirectX as Senior Vice President, Strategy & Head, Brand Solutions. She brings over 25 years of ...

Tesla's unveiling of the Roadster has sparked discussions among marketers about the sustainability of hype in the automotive ...

In a post on X, Zacharia has praised the US President, describing him as ‘kind, wonderful, gracious, thoughtful, enthusiastic ...

Fritz Fernandes has joined Mahindra Group as Head of Events & Partnerships for Mahindra Experiences. He shared the career ...

From Bengali traditions and family bonds to local Kumartuli artisans, brands look beyond conventional festive advertising to ...

The article explores how Barbie has evolved into a multi-generational cultural intellectual property, influencing various ...

Katie Zacharia's brief tenure as White House press secretary has ended abruptly with her firing just days after her ...

Ralph Lauren has appointed Tathagat Varma as Vice President and Head of its Global Capability Centre (GCC) in India. The news has been shared by Varma in a LinkedIn post. “I'm excited to start my new ...

Joint Secretary says government’s role is to remove policy bottlenecks, ease doing business and help the media and ...

This cluster explores the relationship between packaging and consumer loyalty, examining how innovative packaging solutions ...