Vishal Singh, Country Head India, Xapads Media, writes that contextual advertising lets brands be present in the moments that ...

After years of speculation and stalled negotiations, Madison’s stake sale talks may finally be approaching a decisive close ...

Sandeep Tanwani, CMO, Pidilite Industries recounts the journey of Fevicol’s “Kaala Teeka” campaign for Kumbh Mela and the importance of marrying cultural insights with technology ...

Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world ...

The ‘Gangoogly’ ad with Sourav Ganguly, produced by Bare Bones Collective for Google, is a nostalgic tribute to cricket ...

Phanimohan Kalagara, Global CTO of Gracenote, speaks on leveraging AI-driven metadata to revolutionize media discovery, contextual advertising, and global content personalization ...