Vishal Singh, Country Head India, Xapads Media, writes that contextual advertising lets brands be present in the moments that ...

Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world ...

After years of speculation and stalled negotiations, Madison’s stake sale talks may finally be approaching a decisive close ...

The ‘Gangoogly’ ad with Sourav Ganguly, produced by Bare Bones Collective for Google, is a nostalgic tribute to cricket ...

Sandeep Tanwani, CMO, Pidilite Industries recounts the journey of Fevicol’s “Kaala Teeka” campaign for Kumbh Mela and the importance of marrying cultural insights with technology ...

Phanimohan Kalagara, Global CTO of Gracenote, speaks on leveraging AI-driven metadata to revolutionize media discovery, contextual advertising, and global content personalization ...

MIB minister Ashwini Vaishnaw interacted with national as well as regional news media ahead of the Waves summit ...

Luxury menswear house Madhav Agasti has unveiled its latest sartorial masterpiece: “Delhi x Mumbai”, a bold exploration of ...

Debjyoti Dutta has been appointed as Chief Commercial Officer (CCO) & VP of South-East Zone at Maruti Suzuki India. Debjyoti ...

New Delhi, witnessed a celebration of media, creativity, and storytelling as the first edition of Media Verve, the annual ...

She began her career in 2007 with the Live India channel, followed by a role as an anchor at News24. Later, she joined Zee ...

While Abhishek Singh has been appointed Director General of National Informatics Centre under MeitY, Prabhat will be ...