Hyundai Motor America CMO Sean Gilpin discusses the brand's FIFA partnership, data-driven marketing strategies, brand versus ...

Chief Digital Officer Erica Randerson discusses the gifting brand’s refreshed app, using purchase data in marketing, AI ...

New data from Adobe finds that AI can’t read a quarter of a retailer's homepage, on average. Plus, AI-referral traffic ...

When PNC Bank popped up an orange-bricked barbershop outside the Dallas Stars’ home arena, it turned heads. For one, hockey ...

Working on a promotional campaign with what promises to be one of the biggest movies this year would be quite a coup for just ...

Marketing has been irreversibly altered by AI. Our report with Atlantic Insights exposes what’s failing and how leaders are ...

The marketplace for refurbished consumer electronics reached $3.5 billion in global GMV last year. Its message to consumers is to downgrade.

The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and ...

What has four wheels and a tech stack so savvy it can geo-target customers, prove performance in real time and deliver a 45 percent boost in retail foot traffic? We’re talking LED billboard trucks, ...

Sarah Sylvester spent nearly two decades at Victoria's Secret and is now putting her brand transformation skills to work as ...

Citizen Watch is marking 50 years of its proprietary Eco-Drive technology with a new marketing campaign and creative touting the tech’s ability to convert any light — natural or artificial — into a ...

DSW’s new campaign is beating its ROAS and AOV benchmarks. The retailer’s VP of marketing shares how DSW is attracting new customers while keeping fans buying. Designer Shoe Warehouse, commonly known ...