Coming age of agentic AI is forcing more collaboration between “frenemies” across the advertising and tech ecosystem. Nice choice! This is premium content. Sign in below or join our subscription tier, ...
In the current landscape, overwhelmed by negative news of inflation, wars, politics, health crises and general anxiety, ...
The lipstick effect is mainstream, and brands selling aspiration and transformation are missing the point. Ominicom Media's Daisy Huang, on why the smartest brand promise right now is simply: you ...
Meta has launched its first-ever brand campaign for Instagram in Thailand to encourage users to create more Reels.
Richard Brosgill has resigned as APAC CEO of Assembly, ending a 16-year tenure that took him from intern at a London ...
Malaysia Airlines has appointed Kingdom Digital Malaysia as its creative automation agency on retainer, formalising a working ...
Campaign compiles a new 'Move and win roundup' as each week progresses. This edition will cover April 13 through April 17, 2026. Catch up on past people moves and business wins. Lacoste has appointed ...
WPP has hired Anne-Isabelle Choueiri as chief transformation officer. Choueiri’s brief is to implement chief executive Cindy Rose’s Elevate28 strategy, the network’s three-year growth plan. Announced ...
Ogilv has named Duffy Lau as CEO of its Hong Kong operations, placing both Ogilvy and Grey under her leadership structure. Lau, previously managing director of Grey Hong Kong, steps into the role with ...
Now in his ninth decade, the S4 Capital founder is still ragging on WPP and thinks PR is just an extension of advertising that doesn’t need to exist on a standalone basis. Nice choice! This is premium ...
Last month, in a surprise ruling, 20-year-old Kaley G.M. successfully sued Meta and Google over harms linked to childhood ...
Woolley Marketing is a monthly column for Campaign Asia-Pacific, penned by Darren Woolley, the founder and global CEO of ...