App marketers spent last year watching two numbers pull apart. Downloads barely moved in 2025, rising 0.8% to nearly 150 billion, according to Sensor Tower’s State of Mobile 2026. Spending went the ...

Most founders think app development starts the day you hire developers. In our experience, it starts weeks before that, with decisions about the problem, the user, and the business model that ...

On September 12th, Business of Apps Berlin returns to the German capital bigger and better than ever. To accommodate our expanding audience, we are moving to a larger venue, the Estrel Congress Center ...

Hannah Parvaz, Founder at Aperture, moderated a live debate at Business of Apps London 2026 between Ewelina Pendino, App Growth and Performance Marketing Global Lead at Binance, and Veronica Lee, ...

Recently I was fortunate to attend and speak at HONOR’s Global Developer Conference in Shenzhen, where HONOR unveiled MagicOS 11 and AVOW was named a Global Outstanding Partner. It was our second ...

Jonathan Yantz is Managing Partner at M+C Saatchi Performance, a performance media agency founded in 2007, around the time the iPhone launched. The agency has grown from a mobile-focused shop into an ...

Dating affiliate networks put publishers in touch with affiliate programs that advertise dating-related offers. Dating is one of the affiliate marketing niches that never ceases to grab people’s ...

“Performance CTV” is the phrase of the year, and it isn’t just marketing spin. Measurement has caught up, and supply has flooded in. As a result, a channel that was bought only for awareness can now ...