As connected TV absorbs more linear television dollars, advertisers are demanding the same precision, measurement and ...

Advertisers spend heavily trying to figure out what consumers want. Now Citi wants to help them figure out what consumers ...

Points programs and redemption catalogs are table stakes. The brands that build lasting loyalty are the ones that show up ...

Advertisers have spent a fortune trying to figure out who influences purchase decisions. PayPal Ads has a novel suggestion: ...

TikTok has already mastered the art of turning a casual five-minute video break into an hourlong expedition through cooking ...

As sports continues to shift from linear TV to streaming, the viewing experience has also expanded well beyond the live game.

Loyalty programs have long been defined by what they give customers; points, rewards, redemptions. Victoria Dravneek thinks ...

Ask five advertising executives to define connected television, streaming video and digital video, and you may get five ...

National Public Radio (NPR) has a reputation for making people smarter during their morning commutes. Now it wants to reach ...

Advertisers have spent decades perfecting the art of putting banners in front of consumers, only to discover that people ...

Loyalty programs are built around the idea that customers keep coming back. Elizabeth Donovan thinks brands have the ...

Commerce media is at a definitional fork in the road. One path leads toward a world where commerce signals inform all forms ...