If an agent can interact across multiple SSPs, publishers, marketplaces and technology providers, it could potentially take on more of the orchestration that currently sits within the DSP and begin to ...

In recent years, adding shoppable functionality has been a big focus for the video platform, making it easier for viewers to browse and buy products directly through YouTube’s interface. Earlier this ...

In this week’s Week in Charts, Havas targets 10 acquisitions this year, marketers look to YouTube for upper-funnel objectives ...

In this edition of the Buy-Side View, Chalmers discusses the importance of transparency in CTV, the need for strategic rigour ...