VideoWeek

Are the DSP’s Days Numbered in an Agentic Future?

If an agent can interact across multiple SSPs, publishers, marketplaces and technology providers, it could potentially take on more of the orchestration that currently sits within the DSP and begin to ...
VideoWeek

“Once You’ve Won a Race to the Bottom on Price, You’re at the Bottom” – Buy-Side View with The Kite Factory’s Gregor Chalmers

In this edition of the Buy-Side View, Chalmers discusses the importance of transparency in CTV, the need for strategic rigour ...
VideoWeek

Week in Charts: Havas Targets 10 Acquisitions This Year, Marketers Look to YouTube for Upper-Funnel Objectives, and Apple Joins $5 Trillion Club

In this week’s Week in Charts, Havas targets 10 acquisitions this year, marketers look to YouTube for upper-funnel objectives ...
VideoWeek

“See It, Want It, Shop It”: Inside YouTube’s Shoppability Push

In recent years, adding shoppable functionality has been a big focus for the video platform, making it easier for viewers to browse and buy products directly through YouTube’s interface. Earlier this ...