The campaign focuses on the key weekends leading up to Halloween, aiming to drive footfall to local costume retailers. Rubies and Smiffys are launching Saturday Fright, a new Halloween retail campaign ...

It seems to be the season of speculation – there are lots of ‘ifs, buts and maybes’ attached to many of the stories doing the rounds this week, so as ever, I’ll do my best to sort the fact from the ...

The new Barbie Signature doll celebrates Celine Dion’s musical legacy and recreates her memorable 1998 awards show look, complete with a necklace inspired by Titanic. Mattel has unveiled a new Barbie ...

Kerrie brings over a decade of experience from senior roles at the likes of Asmodee UK and Coiledspring Games. Zatu Distribution has announced the appointment of Kerrie Corrigan as National Account ...

Moose Toys and Gamefam are bringing the hit toy franchise to Untitled Fling Game for a limited-time Mega-Tech Mutators event launching Saturday 17th October. Moose Toys and Gamefam have announced that ...

SuperAwesome’s new research is built on more than 500m opt-in digital signals that revealed the role of teens in defining culture. SuperAwesome has unveiled new research which finds that content that ...

The 833-piece set recreates the iconic 1971 Nissan Skyline 2000GT-R at 1:16 scale in a classic white racing livery with printed red stripes. On 12th October, Mattel Brick Shop, in collaboration with ...

The officially licensed The Traitors range includes three 12-inch plush toys, plus an assortment of double-sided plush bag clip charms. Posh Paws‘ officially licensed The Traitors plush toys are in ...

Catherine will bring an entertainment franchise perspective to Mattel’s iconic Dolls portfolio, including Barbie, American Girl, Monster High and more. Catherine Wood has joined Mattel as GM and ...

I spent several days at BLE this week – the first trade show I have been able to attend since London Toy Fair, and it was great to be back.

Hasbro is unveiling a slate of new collaborations and brand extensions across collectibles, experiences, publishing, music, food & beverage and promotions. At Brand Licensing Europe 2026, Hasbro is ...

Warner Bros. Global Consumer Products is showcasing DC Studios broad portfolio of upcoming stories, animated series and short-form content. Warner Bros. Global Consumer Products (WBGCP) is putting DC ...