The campaign focuses on the key weekends leading up to Halloween, aiming to drive footfall to local costume retailers. Rubies and Smiffys are launching Saturday Fright, a new Halloween retail campaign ...

It seems to be the season of speculation – there are lots of ‘ifs, buts and maybes’ attached to many of the stories doing the rounds this week, so as ever, I’ll do my best to sort the fact from the ...

The new Barbie Signature doll celebrates Celine Dion’s musical legacy and recreates her memorable 1998 awards show look, complete with a necklace inspired by Titanic. Mattel has unveiled a new Barbie ...

Kerrie brings over a decade of experience from senior roles at the likes of Asmodee UK and Coiledspring Games. Zatu Distribution has announced the appointment of Kerrie Corrigan as National Account ...

Catherine will bring an entertainment franchise perspective to Mattel’s iconic Dolls portfolio, including Barbie, American Girl, Monster High and more. Catherine Wood has joined Mattel as GM and ...

I spent several days at BLE this week – the first trade show I have been able to attend since London Toy Fair, and it was ...

Hasbro is unveiling a slate of new collaborations and brand extensions across collectibles, experiences, publishing, music, food & beverage and promotions. At Brand Licensing Europe 2026, Hasbro is ...

The licensed housewares specialist is investing in operational leadership to drive its next phase of eCommerce and international growth. DNC UK, the licensed housewares business behind the Polar Gear ...

The Board of Directors of Mattel has announced the appointment of Roger Lynch, current Board member and Independent Lead Director, as Chairman effective 2nd October, and Chief Executive Officer ...

26 new lines bring open-ended, nature-led play to UK early years settings, complementing Commotion’s existing education portfolio. Commotion has been appointed as UK distributor for a new collection ...

Brand Licensing Europe returns to Excel London from 6th-8th October, with record exhibitor numbers, 90 newcomers, The Beatles, Harry Potter, Bluey, Minecraft and more. The countdown to Brand Licensing ...

A new issue of the industry’s favourite monthly title is out now, in print and online. Find out what the October Toy World has in store below. The 169-page October issue of Toy World is out now, ...