LLMS.txt isn’t like robots.txt at all. It’s more like a curated sitemap.xml that includes only the very best content designed ...

Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and ...

Google’s AI Mode is where new search features are tested, but only the best will graduate to AI Overviews or the main Search ...

CEO Aravind Srinivas took shots at Google’s AI modes and why its ad model holds it back, as well as Perplexity’s browser that ...

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.

AI tools like ChatGPT are growing, but Google still dominates. YouTube is a top destination and more clicks stay within ...

Your content may appear in AI Overviews – without traffic to show for it. Learn how to adapt your SEO for zero-click search.

Learn which campaign types support Google Ads’ in-market segments, what to do if your niche isn’t covered, and their ...

Google removed the online event properties, added new examples and also said recipe image markup doesn't influence which ...

SMX Advanced speaker Crystal Carter shares insights on SEO reinvention, deep search, and why relevance is the future of ...

We’ve spent years tracking clicks and rankings. But in the age of LLMs and AI search, are we still measuring what matters?

Read this deep dive into six patents that reveal how Google's AI Overviews and AI Mode work – and what it all means for the ...