Marketers seeking to use AI to measure creative impact are going to face non-technological hurdles. Even though 88% of ...
The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay competitive in a rapidly evolving market.
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: tips and tools for using video to boost sales.
Through its $13.25 billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become the world’s largest agency holding company. Omnicom and Interpublic separately had been the third ...
The journey from outline to polished post offers two viable paths. You can either craft the first draft yourself, or ...
Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note: We ...
Frame AI will add capabilities to pull insights from unstructured data in emails, calls, meetings and other conversations.
Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on ...
Cut through the noise of new martech trends. These insights will help you focus on solutions that create lasting business ...
Here are the latest AI-powered martech news and releases: ...
Join us for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B) ...
Organizational placement shapes martech professionals' roles, responsibilities and impact across marketing, IT and product teams.