Here are the latest AI-powered martech news and releases: ...

Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. However, not all deliverability problems are solved by removing inactive subscribers ...

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally ...

Popular appliance brand SharkNinja is testing Agentforce AI as part of its new Salesforce commerce and service capabilities.

Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success.

Cut through the noise of new martech trends. These insights will help you focus on solutions that create lasting business ...

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on ...

Lead the charge in shaping martech organizations, ensuring proper training and collaborating with key stakeholders for ...

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. Cyber Week, the period just concluded from Thanksgiving to Monday, brought in ...

In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate ...

A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: marketing attribution for social media ...