Marketers seeking to use AI to measure creative impact are going to face non-technological hurdles. Even though 88% of ...
The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay competitive in a rapidly evolving market.
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: tips and tools for using video to boost sales.
Through its $13.25 billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become the world’s largest agency holding company. Omnicom and Interpublic separately had been the third ...
Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity.