Orient Electric has rolled out a campaign featuring cricketer MS Dhoni and influencer Kusha Kapila. Comprising a film, the campaign is conceptualised by McCann Worldgroup and highlights the brand's ...

Tata Play Binge has expanded its content offering with the launch of Shots, a new category dedicated to mobile-first, vertical micro-dramas designed for quick, immersive viewing on the go. Available ...

As BKT Tyres accelerates its push into India’s consumer tyre market, it is unifying its off-highway and on-road businesses under one brand identity while expanding its focus beyond products to ...

The network will focus on career-linked learning and industry-aligned skills, expanding its programmes across data, ...

In the second phase, the two brands envision a 50:50 joint venture and the construction of a production plant dedicated to ...

The company plans to roll out its live commerce platform AnyLive and AI-powered data solutions, after supporting 15 Asian ...

Manifest is hosting the second edition of Manifest Play in partnership with Havas Play on 10 April 2026. The event will feature three panels that will primarily discuss the growth and sustenance of ...

According to Omnicom, this shift reflects a broader cultural movement - the last decade treated visibility as the ultimate ...

Nike and Mumbai Indians have entered a multi-year partnership that makes the former the official kit partner of its women's ...

Sony Pictures Networks India (SPNI) and Amitabh Bachchan unveiled the theme of the new season of Kaun Banega Crorepati (KBC) – ‘Sochna Padega’. For the new season, the Network has rolled out a ...

Parle Products has retained its position as India’s most chosen in-home FMCG brand for the 14th consecutive year, while Britannia has once again topped the country’s out-of-home (OOH) FMCG rankings, ...

Volkswagen has rolled out a campaign titled The Dream, that taps into Brazil’s deepest emotional currency, football, by imagining the morning after the country wins its long-awaited sixth World Cup ...