YouTube has emerged as the top platform for product reviews and information among Gen Z viewers in Saudi Arabia and the UAE, ...

Being hard to influence is now more aspirational than being an influencer, according to a new report from TBWA’s cultural ...

Political campaigns and groups in the United States have spent more than $137 million on advertisements created at least ...

Artificial intelligence has spent the past few years being marketed to marketers. In the Gulf, however, the more interesting ...

As Doha prepares for the second edition of Art Basel Qatar in January 2027, the challenge is to turn the global art fair into ...

CNN has announced a strategic multi-year partnership with Google to explore how generative artificial intelligence can help ...

OpenAI is expanding ChatGPT advertising to 26 additional countries, including markets in the Middle East, Africa, Europe and Asia, taking the platform's ...

A new study by LIONS Advisory and TOURISE has called on tourism brands to strengthen creative storytelling, personalisation ...

HYVE, a new media agency, has launched operations in Dubai and Riyadh, bringing together strategy, paid and organic media, ...

For CPG companies, the past six months' disruption has created a more complicated challenge than selling to a cautious ...

As White Friday, the Dubai Shopping Festival, Ramadan and the year-end gifting season approach, brands face a critical ...

Marketing loves a crisis. It can name five already faster than it can fix them: AI as infrastructure, the consumer reset, the ...