As Doha prepares for the second edition of Art Basel Qatar in January 2027, the challenge is to turn the global art fair into ...

OpenAI is expanding ChatGPT advertising to 26 additional countries, including markets in the Middle East, Africa, Europe and Asia, taking the platform's ...

A new study by LIONS Advisory and TOURISE has called on tourism brands to strengthen creative storytelling, personalisation ...

CNN has announced a strategic multi-year partnership with Google to explore how generative artificial intelligence can help ...

HYVE, a new media agency, has launched operations in Dubai and Riyadh, bringing together strategy, paid and organic media, ...

For CPG companies, the past six months' disruption has created a more complicated challenge than selling to a cautious ...

IMI Media Academy and the Abdulla Al Ghurair Foundation (AGF) have launched a five-year partnership aimed at developing Arab media talent, with plans to reach ...

Publicis Groupe’s $2.2 billion acquisition of advertising technology company LiveRamp has moved closer to completion after ...

As White Friday, the Dubai Shopping Festival, Ramadan and the year-end gifting season approach, brands face a critical ...

Marketing loves a crisis. It can name five already faster than it can fix them: AI as infrastructure, the consumer reset, the ...

Independent creative public relations agency The Romans has launched its Sports & Entertainment division in the Middle East ...

Outdoor advertising is growing, digital screens are transforming how campaigns are bought, and artificial intelligence is ...