Agentforce represents a major shift in Salesforce’s strategy and will likely radically change the way users interact with their CRM in the future. By enabling both assistive AI, which provides ...

One of the most common uses cases for utilizing AI in the enterprise space is predicting “customer churn”. But many companies are still grappling with where to start. We sat down with Colin Gelfer, ...

I recently tested out a new beta feature that the whole community should be excited about. Salesforce is bringing LWC to Analytics Dashboards, which will improve the whole experience. On the Analytics ...

Most of what customers say never reaches your CRM. See how Salesforce turns email, calls, and Slack into conversational ...

AI-assisted managed services from Atrium Elevate: a named team that grows the Salesforce and analytics platforms you own, not ...

What does a governed revenue foundation actually require, and what should you do about it now? If your quote-to-cash process depends on a managed package, a few spreadsheets, and one person who ...

Planning a Fabric to Snowflake migration? See where Fabric capacity, governance, and cost forecasting strain, and what ...

If I had to guess, I’d say that the man who famously said, “Never memorize something that you can look up,” would probably be pretty blown away by what’s possible today with artificial intelligence.

So what actually changes for the business, and not just for the roadmap? The best Dreamforce 2026 takeaways came out of a room rather than a keynote. Atrium ran its Lounge three blocks off Moscone ...

Another Tableau Conference is in the books, and as with every year, the landscape of the “DataFam” has shifted. From the pivot to Tableau Cloud over a decade ago to the recent evolution into an ...

“Cortex, what were my sales last month? Which stores and product categories had the highest profit margin?” Finally, after weeks of defining requirements with business users, building the data ...

AI-powered development assistants are quickly becoming part of the modern data team’s toolkit. They can help generate code, explain logic, accelerate pipeline development, and support teams as they ...