Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the ...

This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC ...

STAMFORD, Conn. (AP) — NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden ...

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

The Madden alt-cast will blend video game elements and live action and inject Madden NFL’s brand elements as animated ...

NBC plans to launch a Madden NFL-inspired alternate broadcast of the Kansas City Chiefs versus Houston Texans game Dec. 21.

NBC's live NFL coverage will use EA Sports Madden video game tech and features during Texans v Chiefs on Peacock.

The Macy's Thanksgiving Day Parade telecast grabbed a record 31.3 million viewers across NBC's live telecast and Peacock's ...

Livestream an epic Thanksgiving of NFL action with the Chicago Bears at the Detroit Lions, the New York Giants at the Dallas ...