The Macy’s Thanksgiving Day Parade was no turkey for NBC. In fact, the broadcaster’s 2025 airing of the annual event is poised to record its biggest combined audience ever. Per early Nielsen data, the ...

The 99th Macy’s Thanksgiving Day Parade was a massive hit for NBC on Thursday, November 27, with the annual event on track to set a record for its combined audience. According to Variety, citing ...

The holiday season really kicks off when the massive helium balloons start floating through New York. For the third year in a row, Thursday's parade starts at 8:30 a.m. ET (instead of 9 a.m.) and will ...

Believe it or not, two of broadcast TV’s biggest events aren’t even in primetime. They also happen to pretty much bookend the ...