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Starbucks Lags S&P 500 by 74% as Earnings Drop 47% and Sales Slide Continues
Starbucks is perhaps the most recognizable coffee brand in the world, yet it is underperforming in recent years.
Starbucks abandons key strategy to embrace its past
Starbucks announced a major shift coming to its stores, and this unexpected decision might dissapoint customers.
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How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment
CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...
Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?
The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
Starbucks Just Made Some Big Changes, and It’s the Most Ironic Thing Ever
There's a Starbucks less than a quarter of a mile from my house. I think I've set foot in it fewer than a dozen times.
Jim Cramer on Starbucks: “I Think it Was a Very Positive Quarter”
Starbucks Corporation (NASDAQ:SBUX) is one of the stocks Jim Cramer shared his views on. Cramer said that he found the ...
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Starbucks is phasing out an entire category of coffee shops: Will yours be affected?
We found this format to be overly transactional and lacking the warmth and human connection that defines our brand,” CEO ...