More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

For the first time since acquiring messaging platform WhatsApp in 2014, Meta is introducing advertising to the app.

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Koum’s ‘no-ads’ approach is about to be dumped by Mark Zuckerberg’s Meta, the social media app’s owner. This should be fine, unless Meta AI slyly turns promotional.

Meta, the parent company of Facebook, has revealed plans to roll out advertising and subscription options on WhatsApp, ...

WhatsApp will be launching three new features allowing businesses to advertise in-app. Here’s everything you need to know.

WhatsApp introduces ads in the Status tab, shifting from its original ad-free promise while maintaining encrypted messaging ...

WhatsApp announced Monday it will introduce its boldest advertising features yet, marking a significant shift for the ...

WhatsApp ads rollout begins globally with Status ads and paid channels. Meta ends 11-year ad-free messaging experience for 3 ...