While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

I tried out Lego’s Smart Bricks, and you can pre-order the first sets now - Three Lego Star Wars sets can be pre-ordered now, ...

There will initially be three Star Wars-themed LEGO ® SMART Play ™  sets, which won't be the biggest LEGO sets ever made.

Headlining the list is Darth Vader’s TIE Fighter set, a 473-piece set that debuts at just $70—$5 more than the MSRP of the ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

To make this possible, the LEGO SMART Brick is powered by a 4.1mm custom-made mixed-signal ASIC chip that measures smaller ...