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Harley made $339 million last year — so why does it feel like a brand in trouble?
Harley-Davidson posted $339 million in profit for 2025. But a deeper look reveals shrinking sales, bloated inventory, and a brand struggling to find its next generation of riders.
Feb 10 (Reuters) - Harley-Davidson reported a wider loss in the fourth quarter on Tuesday, hurt by a pullback in consumer spending toward recreational vehicles. The legacy motorcycle maker ...
Harley-Davidson's Pan America hit the road with some enormous expectations on board. Introduced in 2018 ahead of the 2020 model year, the bike marked the company's first serious entry into the ...
There are few things more evocative of the free American spirit and the nation’s wide-open spaces than the image of a Harley-Davidson motorcycle zooming down a stretch of empty highway. But while ...
The Street Glide is one of Harley-Davidson's most popular bikes. In fact, it's the most-sold Harley-Davidson model ever in the United States. That may explain why the CVO Street Glide ranks so highly ...
In this video, I attempt to solve the ongoing issue with my fairing whistling on my 2009 Harley Davidson Dyna Super Glide. Despite my efforts, the problem persists, unlike last year. I'm back home ...
The Harley-Davidson Bagger World Cup is ready for launch in 2026. The name and full calendar for the world’s first global racing series dedicated to high-performance Harley-Davidson bagger motorcycles ...
Right, here we are. It has become evident that Harley-Davidson has been working on a budget entry-level motorcycle for the better part of the last four years, and it’s supposedly set for a 2026 launch ...
Harley-Davidson has been struggling to turn itself around for years now. After a CEO switch in 2020, the company looked as though it would be able to lean into what it does best – big, profitable ...
Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Harley-Davidson is reporting declining sales as economic ...
On May 4, along the shores of Lake Lucerne, in Seelisberg, Switzerland, Aldo Steinfeld went for a ride on his Harley-Davidson. The day was warm and sunny, with stunning panoramic views of the Swiss ...
Harley-Davidson underperforms in Europe. Some of the EU's best-selling bikes are big tourers, like BMW's boxer twins, but Harley's models aren't found among them. In fact, despite bikes in general ...
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