What happened: GEICO alleges a Brooklyn medical supply company billed more than $733,000 for laser devices and cold therapy ...

Geico's CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.

Geico has the kind of brand recognition most marketers spend their careers chasing. Its Geico Gecko has been selling car insurance for more than 25 years, while slogans like "15 minutes could save you ...

GEICO says three durable medical equipment companies billed it $5.1 million in nine months for bone growth stimulators, electromagnetic therapy devices, and pressure-reducing air mattresses - all ...

Add Yahoo as a preferred source to see more of our stories on Google. The Geico Gecko and his iconic marketing friends are hitting the road—and have one important stop on their upcoming road trip. The ...

GEICO and Macy’s today announced a new partnership marking the company’s first-ever Macy’s Thanksgiving Day Parade ® appearance for the 100 th march. This Thanksgiving, GEICO will debut the Road Trip ...

It’s a nerve-wracking process,” confides Arianna Orpello, who joined Geico as its chief marketing officer in January. “This ...

This slideshow compiles 50 commercials that made television history for a variety of reasons, including innovative content, ...

Add Yahoo as a preferred source to see more of our stories on Google. Geico's Gecko ventured into new territory this week with its first live, unscripted podcast appearance, part of a new marketing ...

The Gecko’s guest spot on “Fudd Around and Find Out,” which runs over six minutes, may seem like a novelty at first glance, but is part of a concentrated push from Geico to branch further beyond ...

For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a real-time, AI-powered participant on the iHeartMedia podcast "Fudd Around ...