The Hidden Reason So Many CPG Brands Struggle Going Direct-to-Consumer

Selling direct means more than launching a website—it requires rethinking everything from fulfillment to customer trust.

Market Orientation: Consumer-Centric Strategies Explained

Discover how market orientation focuses on consumer needs, driving product innovation with strategies from leading companies like Amazon and Coca-Cola.
Business Insider

BioReference® Launches BioReference Direct™, Expanding Access to Consumer-Initiated Diagnostic Testing Through a Fully Integrated Digital Platform

ELMWOOD PARK, N.J., April 30, 2026 (GLOBE NEWSWIRE) -- BioReference® Health LLC, an OPKO Health, Inc. company and a trusted provider of diagnostic testing in the United States, today announced the ...
JD Supra

GLP‑1s, Direct‑to‑Consumer Pricing, and the HRA Opportunity Most Employers Are Missing

If your company offers health benefits, someone has probably asked about GLP‑1 coverage in the last six months. The drugs work, employees want access, and the sticker price through traditional ...
The Daily Reflector

Jack Karns: The new auto controversy: Selling vehicles direct to consumers

Manufacturers of electric vehicles face a hurdle in selling their cars to consumers that legacy automobile companies do not: They must contend with individual state laws regulating what are known as ...
Phys.org

AI makes granular pricing easier, but consumer psychology may make it less profitable

Big data, artificial intelligence and advanced pricing algorithms make it easier than ever for companies to fine-tune prices for individual products to closely reflect their unique value and cost. The ...
Chief Marketer

2026 Direct Mail Marketing Benchmark Report

The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and behavior trends will shape ROI in 2026. The 2026 Direct Mail Marketing ...
techannouncer

Unpacking B2C Examples: How Businesses Connect Directly with Consumers

So, what’s this whole ‘business-to-consumer’ thing all about? Basically, it’s when companies sell stuff directly to you and me, the individual folks, instead of selling to other businesses. Think ...
Business Wire

Gartner Marketing Survey Finds 50% of Consumers Prefer Brands That Avoid Using GenAI in Consumer-Facing Content

STAMFORD, Conn.--(BUSINESS WIRE)--Half of U.S. consumers (50%) say they would prefer to give their business to brands that do not use GenAI, according to a survey by Gartner, Inc., a business and ...
The New York Times

Premier League trialling direct-to-consumer streaming in Singapore: Is this the future?

The Premier League has finally decided to cut out the middle man by launching its own direct-to-consumer streaming channel in Singapore — a move that may signal the end of a decades-old broadcasting ...
Health Affairs

When ChatGPT Health Becomes The Health Record For Direct-To-Consumer Care

Before ChatGPT Health becomes a default destination for people seeking to make sense of their health, we need better evidence on how people use it, who adopts it, how clinicians experience it, and ...
News Medical

Direct-to-consumer genetic testing drives preventive care

23andMe Research Institute today announced the publication of a new study highlighting the positive health actions taken by people who learned of their risk through direct-to-consumer genetic testing.