Looks like Pinterest has its eyes – or its pins, rather – fixed on connected TV. On Thursday, the social image-sharing platform announced plans to acquire tvScientific, a CTV advertising platform that ...

Mike Shaw, Director, EMEA Ad Sales at Roku, and Richard Halton, Managing Director at Roku UK, have shared their TV advertising industry predictions for 2026. The pair foresee more thoughtful ...

More streaming platforms with advertising inventory -- including FAST channels -- continue to fuel an overall rise in total TV ad-supported share. This fall, streaming platforms -- with growing NFL ...

Equativ, the independent media platform, is further strengthening its strategic partnership with Deutsche Telekom to enhance advertising capabilities across MagentaTV, Telekom’s entertainment and ...

NEW YORK—Nielsen's Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-side platforms (DSPs) with easy access to ...

Nielsen’s Gracenote, the power behind consumer entertainment search and discovery experiences, is enabling better CTV ad planning, buying and reporting with the launch of Gracenote Content Connect.

With the increasing prevalence of connected TV (CTV) devices in homes worldwide, CTV is becoming a powerful advertising platform. This growing opportunity is reflected in the significant rise in its ...

The sports network is available on Xfinity’s Popular TV package and the platform’s Sports & News TV bundle. NBCSN is stocked with programming that has previously been available only on NBCU’s Peacock ...

When it comes to the history of television, we typically think of the "Big Three" TV networks as being the oldest and longest-running channels on the airwaves. ABC, CBS, and NBC all started in the ...

NBCUniversal is back in the game of operating a stand-alone sports network. The Comcast-controlled media conglomerate said it would revive NBCSN, or NBC Sports Network, and devote it to sports ...

NBCUniversal‘s revived sports cable network will light back up on Monday, the company said, with YouTube TV as its initial distribution platform. Comcast‘s Xfinity pay-TV system will follow “soon,” ...

SAN FRANCISCO, CALIFORNIA – OCTOBER 05: Bronny James #9 of the Los Angeles Lakers drives against Stephen Curry #30 of the Golden State Warriors in the first half of a preseason NBA game at Chase ...