Facing abysmal poll numbers on inflation as the midterm elections approach, President Donald Trump is sticking to the communications strategy he tried in the summer: lie. Trump has tried for months to ...

Polygraph+ will use new sensor technologies and AI to vet staff and hunt leakers. Experts say AI-enabled lie detection is “the worst of both worlds.” The US government wants to spend $30.3 million ...

The Nielsen Streaming Top 10 just got a major update. After years of reporting streaming viewership with a four-week delay, the audience measurement company has enhanced its analytics capabilities ...

This story is featured in Buffering, Vulture’s newsletter about the entertainment industry. Sign up at vulture.com/buffering! Nielsen has been measuring streaming ...

In Netflix‘s new Dutch thriller The Perfect Lie, the secrets among a tight-knit friend group come to light after one of them dies in a fire. Yes, it feels like we’ve seen shows like this before.

Get full access to The Daily Beast for $1 The White House lost its cool as Donald Trump’s latest 9/11 tale came under scrutiny. Win McNamee/Getty Images One of Donald Trump’s mouthpieces lashed out ...

Get full access to The Daily Beast for $1 Trump’s wild claim was made at a ceremony marking the 25th anniversary of the attacks. Donald Trump took his years of embellishing his role in the aftermath ...

They include a one-minute qualifier, a household demographic assignment model update, a PPM in viewer assignment and a Spanish language universe estimate update. Nielsen is announcing four new local ...

TV measurement giant Nielsen recently announced several major changes to its methodology that will come to its service at the end of the month ahead of the fall TV season. However, with today’s adtech ...

The NFL is upset about changes made by Nielsen in its methodology for measuring viewership for the upcoming season, calling them "rushed" and saying they will have a negative impact on sports. Nielsen ...

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The streaming era has made it harder to capture reliable viewership data. The streaming era has made it harder to capture reliable viewership data. is a reporter focusing on film, TV, and pop culture.