For the 2025 Super Bowl in New Orleans, Jay-Z (real name Shawn Carter) tapped Kendrick Lamar to headline the halftime show, calling him “a once-in-a-generation artist.” The 38-year-old Pulitzer Prize–winning rapper earned high praise for his set, which included a performance of “Not Like Us,” the chart-topping track aimed at Drake.

That’s not the only fermented hint. The mascot of the San Francisco 49ers, host of the Super Bowl next year, is Sourdough Sam, a miner who “brings the bread with him during a hard day’s work of digging in gold mines.” Swift also made it a point to share that she gave Kelce two loaves of sourdough to take to training camp.